Iterable Closes $8M in Series A Funding
Summary
Iterable, a San Francisco, CA-based growth marketing and user engagement platform, closed a $8m in Series A funding.The round was led by Charles River Ventures with participation from existing investors (which included Merus Capital, 645 Ventures and others).The company intends to use the funds to extend the functionality of its platform and grow its team.Led by Justin Zhu, co-founder and CEO, Iterable allows marketers to segment hundreds of millions of users, personalize messages, build behavioral workflows and A/B test any aspect of a campaign.The platform then delivers messages across all channels, including email, mobile push notifications, SMS, web and social.
Funding
Amount
$8.0M
Total raised
Date
January 21, 2016
Announcement date
Investors
645 Ventures, CRV, AngelPad, Merus Capital
Lead investors
Company
http://www.iterable.com
Funded company
Classifications
industries
Retail
applications
Sales and Marketing
AskAI Classifications
Labels
Marketing Automation Software
SaaS
Customer Engagement Platform
Linked Companies
Iterable, Inc.
$100M to $250M