Headpace Design Develops Interactive Trade Show Displays
Summary
“Typical trade show booths are all pretty similar—they provide good information, but are often not very exciting or engaging,” says Kyle Racki, principal and design director of Headspace.“It’s something a little more fun and interactive than the norm and it enables us to engage more with potential customers who stop by our booth.” “We try to employ this type of creative thinking with all our clients,” adds Racki.They service real estate agents and brokers across the country and are recognized as Canada’s premier online advanced commission company.“When our client approached us looking for help developing a trade show presence, we decided to have some fun with the project and give people a reason to stop by their display.”The set up is simple—an HP touch screen hooked up to a laptop—but the element of adding a game to the traditional trade show display will not only help draw in potential clients, it will also retain visitors’ contact information in a database, making it easy for Advance Commission to follow up after the show.Players “build” a house on the screens using $50.00 bills, and their time is recorded.“It’s something a little more fun and interactive than the norm and it enables us to engage more with potential customers who stop by our booth.”“We try to employ this type of creative thinking with all our clients,” adds Racki.