Beyond Spots & Dots Launches Programmatic Tactics for Small and Medium-Sized Businesses, Nonprofits, Government Entities and Educational Institutions
Summary
Over the last year mobile data technology and how it is applied to digital advertising has evolved to a point where we are now confident in offering these services to small and medium-sized businesses, nonprofits and educational institutions on a local level.Clients will benefit from these additional programmatic tactics by optimizing where their audiences are, directly communicating with them through display and video, and measuring whether those ads result in physical visits to their businesses,” said Melanie Querry, Founder and President of Beyond Spots & Dots.Over the last year mobile data technology and how it is applied to digital advertising has evolved to a point where we are now confident in offering these services to small and medium-sized businesses, nonprofits and educational institutions on a local level.Clients will benefit from these additional programmatic tactics by optimizing where their audiences are, directly communicating with them through display and video, and measuring whether those ads result in physical visits to their businesses,” said Melanie Querry, Founder and President of Beyond Spots & Dots.Beyond Spots & Dots continues to offer its clients the most effective and cutting-edge advertising and marketing options with these additional programmatic tactics:- CRM TargetingUses anonymous CRM data to directly introduce new products, events or services to audiences browsing the web.- GeofencingUses location-based technology to target audiences with display ads based on specific geographic areas.- Geofence RetargetingUses data collected during geofencing to retarget audiences later with display or video ads.- GeoConversion TrackingUses location-based technology to measure if customers who visit their storefront have previously viewed an ad from a geofenced location.- Secondary Search RetargetingUses intent data, such as keyword search terms on site specific search engines, to target potential customers with display ads.- OTT/CTVReaches audiences by serving pre-roll video ads on televisions through connected devices, such as an Apple TV and Amazon Firestick.These tactics utilize mobile location-based technology as well as third-party data and will allow clients to better reach potential customers with pinpoint accuracy.Visit BeyondSpotsAndDots.com to learn how to increase your company’s share of voice.Note to editors: For more information, news and perspectives from Beyond Spots & Dots, journalists and analysts may call 412.281.6215.