Online Firms Warned: "Get Responsive or Risk Sales Losses"
Summary
A panel of experts at a round table held by hosting and cloud specialist UKFast discussed the reasons behind this recent rise in RWD and how this affects online firms." A cautionary point was raised by Carlos Menezes, head of optimise at Quirk, who voiced concerns that RWD was being used as a valuable marketing tool, rather than its intended purpose with usability at its heart.Manchester, United Kingdom, November 10, 2012 --( PR.com )-- As web users come to expect the same online experience on every device they use, firms are being urged to make use of Responsive Web Design (RWD) to improve customers experience or lose out to a site that does.RWD - where sites are created in a way that optimizes the users experience by effectively changing shape and size according to the device - has seen a huge surge in popularity.A panel of experts at a round table held by hosting and cloud specialist UKFast discussed the reasons behind this recent rise in RWD and how this affects online firms.Duncan Hallas, chief operating officer at Netbiscuits, explained that RWD is not a new idea but had recently been accelerated."A cautionary point was raised by Carlos Menezes, head of optimise at Quirk, who voiced concerns that RWD was being used as a valuable marketing tool, rather than its intended purpose with usability at its heart.See what your users are looking at and how those have trended previously - this will allow you to predict how the site will behave.- Devise personas based on what your customers are doing on a daily basis to identify the features that are most important to them.- Assess your business objectives and revisit why you are doing what you do.
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