[x+1] Announces Origin 3.5, the Only Data Management Platform with Automated Real-Time Decisions for Email, SMS, Call Center and Web
Summary
Based on real-time, centralized decision logic via a web services Application Programming Interface (API), [x+1] Origin DMP captures the site interaction and triggers a notification to the SMS marketing gateway to send a text telling the customer that a mortgage specialist is available now.A notification to the email server also triggers a message with richer mortgage information, giving the customer the option to speak to a representative or follow a link to an application page.### New York, NY, March 02, 2012 --( PR.com )-- [x+1], www.xplusone.com, the leader in digital marketing hub technology, today announced the release of [x+1] Origin 3.5, the only Data Management Platform (DMP) with automated real-time decisions for email, SMS, call centers, websites and chat.Unlike most DMPs available today, [x+1] Origin 3.5 enables decisioning to happen as a central process, rather than in channel silos, because it is powered by the company’s patented Predictive Optimization Engine (POE™).For example, a bank customer is using a mortgage calculator on the company’s website.Based on real-time, centralized decision logic via a web services Application Programming Interface (API), [x+1] Origin DMP captures the site interaction and triggers a notification to the SMS marketing gateway to send a text telling the customer that a mortgage specialist is available now.