Breakaway Media Author M.J. Hawk Builds Demand for New Thriller Novel with Social Media Strategy from Feature Film Campaign
Summary
Tucson, AZ, August 02, 2010 --( Breakaway Media, a Tucson-based Internet publishing, marketing and communications company, worked with Hawk to craft the strategy and design the website, www.whokilledbriennecross.com.“The site showcases the life and violent death of country and pop star Brienne Cross and the final four contestants on her reality show, through features, news articles, and blog posts.At www.whokilledbriennecross.com, site visitors can be drawn into the world of a fictional murder victim and participate in a scavenger hunt for clues in the site’s content by looking for “cluecons”, then vote weekly on who killed Brienne Cross.“The site showcases the life and violent death of country and pop star Brienne Cross and the final four contestants on her reality show, through features, news articles, and blog posts.At www.whokilledbriennecross.com, site visitors can be drawn into the world of a fictional murder victim and participate in a scavenger hunt for clues in the site’s content by looking for “cluecons”, then vote weekly on who killed Brienne Cross.“I want people to enjoy the website and have fun with the story.