Trueself Launches Branded Online Entertainment Division for the High Fashion and Lifestyle Industry
Summary
Los Angeles, CA, May 02, 2011 --( As communicating with the online luxury consumer is no longer about attracting attention, but capturing and retaining interest through rich content presented in a format that encourages exchanges and interaction, an online audio visual story is a key way to make luxury speak to the affluent consumer on more intimate and emotional terms.Priscilla Obermeier, Chief Creative Officer and Executive Producer: “I have always been intrigued by the art of haute couture and the dialogue between body and tailor.TRUESELF is driven by originality, creativity, aesthetic appreciation and value and focuses on fashion, leather goods, accessories, jewelry & watches, beauty & fragrance, mobile phones, wines & spirits, fine food & gastronomy, home fashion, automotive, the arts, hotels & spas, media and retail.A story which contributes to a feeling of exclusivity, prestige and a sense of high status.As communicating with the online luxury consumer is no longer about attracting attention, but capturing and retaining interest through rich content presented in a format that encourages exchanges and interaction, an online audio visual story is a key way to make luxury speak to the affluent consumer on more intimate and emotional terms.To educate, build trust and encourage online purchasing while strengthening its exclusive image.Priscilla Obermeier, Chief Creative Officer and Executive Producer: “I have always been intrigued by the art of haute couture and the dialogue between body and tailor.