New White Paper from The Ventana Group Outlines Strategy for SEO-Optimized Content Marketing Success
Summary
Reston, VA, July 27, 2012 --( According to a recent study by Accenture, product research and comparison shopping customarily occurs online.However, according to Forrester Research, 67 percent of purchasing ($9+ billion) occurs offline, and domain analytics reveal most successful product sales are web-driven.The five-point checklist suggests that organizations: 1) Prioritize top 10 key words 2) Build content delivery infrastructure 3) Determine and develop appropriate content 4) Publish 5) Localize Incorporating these five steps into a strategic marketing plan will rapidly produce improved organic search rankings, and drive web site traffic for heightened sales leads and increased sales pipeline.The Ventana Group is headquartered in the greater Washington DC area, with offices in San Francisco, California and Austin, Texas.The Ventana Group is headquartered in the greater Washington DC area, with offices in San Francisco, California and Austin, Texas.