Tempr raises $5M to reboot user acquisition for mobile marketers
Summary
The platform combines its AI technology with application programming interfaces (APIs), which aggregate and pull data from clients’ mobile advertising partners, to develop high-accuracy revenue predictions. “We’re very excited about our partnership with Adikteev; we believe they will help us significantly accelerate our growth and democratize the use of our innovative technology for mobile marketers worldwide,” said Dana. The funding will enable the company to expand into North America, grow the team with experts, increase productivity in developing partner APIs, and improving the tech. We have been very impressed by the achievements of the team and we share their vision of providing leading app developers with sophisticated predictive technologies,” said Xavier Mariani, CEO of Adikteev, in a statement. “With the recent changes within the mobile advertising ecosystem, it’s becoming more challenging for publishers to grow and scale UA budgets profitably.” He added, “Tempr provides a data-driven approach to solve that issue by predicting performance across different campaigns and channels.
Funding
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