SMITH Advertising Partners with Carolina Mortgage Company and Atlantic First Mortgage for Third Year
Summary
For 2012, SMITH’s strategy is to continue to evolve Carolina Mortgage Company’s print and online marketing efforts into a consistent brand image, and will incorporate additional digital and social media promotions.“We’ve enjoyed working together with Carolina Mortgage Company to bring their website the look and exposure it demanded,” said Todd Smith, Vice President and COO of SMITH Advertising, “and we look forward to building on that success with a fully integrated marketing strategy for 2012.” Established in 1986 and one of North Carolina’s largest VA lenders, Carolina Mortgage Company offers a full range of conventional and government loan programs.SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services.For 2012, SMITH’s strategy is to continue to evolve Carolina Mortgage Company’s print and online marketing efforts into a consistent brand image, and will incorporate additional digital and social media promotions.“We’ve enjoyed working together with Carolina Mortgage Company to bring their website the look and exposure it demanded,” said Todd Smith, Vice President and COO of SMITH Advertising, “and we look forward to building on that success with a fully integrated marketing strategy for 2012.”Established in 1986 and one of North Carolina’s largest VA lenders, Carolina Mortgage Company offers a full range of conventional and government loan programs.The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, creative, media planning/buying, public relations and digital services, incorporating social media marketing, web development, e-promotions/email content management, search marketing, display advertising, mobile advertising, reputation management and video production.SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services.