New Guide from 2-Minute Explainer Company Aims to Help Technology Marketers Make Their Videos "Shareable" to Increase Sales Engagement
Summary
New York, NY, April 29, 2015 --( Video content is shared 12 times as often as links and text posts combined.The examples demonstrate how, even with technically sophisticated subject matter, visuals can eliminate the need for wordy narration that strains the short attention spans of today’s typical online researchers.2-Minute Explainer videos are used by IT companies like IBM, Oracle, Compuware, BMC and TIBCO, as well as dozens of startups in the U.S. and Europe.The examples demonstrate how, even with technically sophisticated subject matter, visuals can eliminate the need for wordy narration that strains the short attention spans of today’s typical online researchers.Animated value propositionCost saving is the business driver behind many technology solutions."Creating Technology Marketing Videos with Shareable Ideas" shows how quantifying a value proposition (pertaining to the cost of mainframe workloads) can become a very persuasive animation, and recommends quantifying concepts wherever possible both for credibility and to demonstrate understanding of the customer environment.More imaginative software demosMost technology products and services come with a user interface.