Are Australian Marketers Unknowingly Wasting Millions of Dollars? New Campaign Checkup Website Identifies Savings and Incremental Revenue.
Summary
The Campaign Checkup initiative is being launched as a three-month trial in Australia before being rolled out globally later in the year.This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.The Portrait suite seamlessly integrates the worlds most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real time customer interactions that communicate precisely the right message through the right channel, at the right time.Using Uplift a campaign can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs.Uplift Modelling has been proven to improve the bottom-line by companies across the globe including the world’s seventh largest mobile phone provider, Telenor; financial institutions US Bank and Lloyds Banking Group; and retail brands like Fingerhut.‘This is an exciting time for marketers willing to question today’s marketing practises and searching for better marketing ROI,’ said Dr Mark Smith EVP Sales and Marketing at Portrait Software.‘Hidden in every campaign are a couple of simple facts – your campaign is wasted on a large part of the target base and is also actively driving some customers to defect.This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.
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