Bose acquires Andrew Mason’s walking tour startup, Detour
Summary
The acquisition, which involves only the software and tour content – not the team – was quietly announced on Detour’s blog a few days ago, followed by an email to customers.But its interest in the product has to do with its upcoming AR platform, which involves audio experiences delivered through a pair of sensor-laden glasses .Its goal was to offer tourists and locals alike a way to discover a city’s hidden gems, like its off-the-beaten-track shops and alleys – things other tours would overlook.The service arrived to the public with tours in San Francisco starting in 2015, before later expanding to other markets, including international destinations, all available as in-app purchases.However, its tours were unique and interesting and had been designed with features others at the time lacked – like location awareness or the ability to sync with multiple people in a group, for example.