Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life
Summary
Since launching in 2013 Voxpopme has focused on bringing cutting-edge video insight and analytics to the market research sector, as well as supporting video-driven CX programs for a number of major brands.Over the past three years, the influence of Facebook, Instagram, and SnapChat have resulted in an explosion in video, with consumers becoming increasingly comfortable communicating via this medium.For companies interested in adopting video, this solution sits seamlessly alongside any existing CX platform, delivering multi-dimensional layers of insight not achievable with scores alone.Dave Carruthers, Founder and CEO of Voxpopme, said “We’re excited about the launch of VideoCX as it’s the natural evolution of customer experience.Giving consumers the ability to talk openly and honestly about their experiences without needing to answer a long battery of questions is very powerful.