Redken Uses Cloud Solutions from Postcard Services to Support Their Salons and Stylists
Summary
Redken salons log onto Redken’s My Business Toolbox Print Center (operated by Postcard Services) and select the pre-approved designs for their marketing needs.“When it came to designing and deploying a specialized print-on-demand, postcard-oriented, cloud-based tool that empowers users to secure direct mail marketing collateral at the local level, Redken looked to us for expertise,” said Newell White, President of Postcard Services, “And that’s exactly what we provide – expertise in translating data into direct mail as simply as possible.” About Postcard Services: Since 2003, Postcard Services (www.postcardservices.com) has been dedicated to creating online tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies.Additionally, Postcard Services provides an array of private label solutions for franchises, call centers, and larger businesses with repeat direct mail needs.Contact: Jonathan Kremner 866-571-3111 jonathan@postcardservices.com 9216 Palm River Rd # 202 Tampa, FL 33619 ### Tampa, FL, July 15, 2011 --( PR.com )-- When Redken 5th Avenue NYC, (a division of L’Oreal USA) wanted to empower their salon professionals with the ability to drive local direct mail marketing via Redken’s My Business Toolbox, they enlisted Postcard Services of Tampa to build the technology and provide the “back-end” services needed to make it happen.To meet Redken’s strict brand guidelines, Postcard Services built, deployed and continually manages a cloud-based web portal containing an expandable online library of Redken marketing pieces for salons to leverage for local direct mail marketing.Additionally, Postcard Services provides an array of private label solutions for franchises, call centers, and larger businesses with repeat direct mail needs.About Redken 5th Avenue NYC:Redken 5th Avenue NYC (a division of L’Oreal USA): For nearly 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals.