100% Voter Reach to Smartphones, Tablets, Homes and Businesses

▤ Summary

Andover, MA, July 31, 2012 --( The IP Zones Political Collection consists of pre-packaged audience segments at a hyper-local, sub-zip code level, allowing local, state, or national campaign committees to identify aligned voters by party, high-value and repeat donors, and GOTV prospects.The Significance of Reach and Cost in Political Campaign Marketing Advertisers, Agencies, DSP and Trade Desks today are increasingly challenged to improve targeting with better data and coverage.Andover, MA, July 31, 2012 --( PR.com )-- Semcasting, Inc. today announced that the IP Zones Political Collection is now available for targeting online display advertising through real-time bidding and cross-platform audience buying platforms.The release of the Political Collection for IP Zones means that campaigns have the option to reach out to targeted qualified voters through a unified media platform that covers smartphones, tablets and home computers.Since there is no use of cookies or tracking of any kind, IP Zones actively complies with the FTC and the White House recommendations for “Do Not Track” and the protection of privacy for every user.IP Zones is the first online targeting system driven by multi-point data, connecting transactions to the optimal socio-economic factors of real people to create online audiences without compromising user privacy in any way.IP Zones has been actively in use for messaging and fundraising initiatives for primary races, recalls, women’s health, marriage, health care policy, tax reform, property rights, and other key issues where reaching the largest appropriate constituency online is critical.The Political IP Zones is part of the Semcasting Collection which also includes:IP Zones-Affluence Indicators: Premium Income (to $2MM), Discretionary Income, Net Worth, Single/Multi-Family Home Values (to $10MM), Pre-Movers, Single Family & Multi-Family.MasterCard IP Zones: 99 Categories of purchase behavior covering everything from Women’s Apparel, Sporting Goods Buyers, Restaurant Purchasing, Entertainment, to Pet Food.PersonicX Classic Life Stage Clusters: Built on Acxiom’s exclusive InfoBase-X® household data, PersonicX clusters U.S. households into one of 70 segments within 21 life stage groups based on specific consumer behavior and demographic characteristics.About Semcasting, Inc.Semcasting is a provider of Audience Targeting Solutions that help advertisers identify new market opportunities and target prospective customers – offline and online.Our focus is on the needs of the buy-side Advertiser.

▦ Linked Companies

Semcasting, Inc.

$10M to $25M