eventricity Ltd Receives Buckinghamshire Ambassadors Innovation Award
Summary
Sponsored by the Regional Development Agency, Aylesbury Vale enterprise hub, the Innovation award recognises companies that bring unique and new offerings into their business practises and approach.More information on Banca Antonveneta can be found at: http://www.antonveneta.it eventricity Ltd is a UK based consultancy and software developer focussed on providing complete solutions for Event Driven Marketing.More information on eventricity Ltd, Timeframe and Event Driven Marketing can be found at http://www.eventricity.biz or by emailing Mark Holtom, eventricity Ltd Tel: +44-7803-231-802 Email: info@eventricity.biz More information on Buckinghamshire Ambassadors can be found at: http://www.buckinghamshire-ambassadors.org.uk/ ### High Wycombe, United Kingdom, April 29, 2006 --( PR.com )-- eventricity Ltd receives Innovation Award for its project at Banca Antonveneta at the glittering Buckinghamshire Ambassadors Awards hosted by TV personality Johnny Ball at the Crowne Plaza Hotel, Marlow last night.In its inaugural year, the Buckinghamshire Ambassadors Awards celebrate the multiple different aspects of Business best practises in the Buckinghamshire region, covering such aspects as ecological and social responsibility, through to entrepreneurship and innovation.Sponsored by the Regional Development Agency, Aylesbury Vale enterprise hub, the Innovation award recognises companies that bring unique and new offerings into their business practises and approach.To enter this award, eventricity provided details of the Event Driven Marketing project at Banca Antonveneta using our Timeframe and Coffee software.“It is exactly the kind of entrepreneurial and innovative success that we want to help develop and grow in Buckinghamshire”, said Angus Murray of UK Department of Trade & Industry.The project itself involved implementing a marketing system into Banca Antonveneta that would recognise the best and most appropriate time for the Bank to communicate with their customers.“The Event-Driven approach is also extremely cost-effective, as it uses insight the bank already has to identify those customers most in need of a new product or service.”Mark Holtom, Director of eventricity Ltd, said, “We worked in conjunction with the Bank to try and help them achieve their need to communicate in a timely manner with relevant offers using our software.”Event Driven MarketingResearch has shown that the average response rates for campaigns using techniques such as segmentation, modelling and scoring are between 2% and 5%.An Event Driven Marketing approach analyses the needs and actions of customers individually on a daily basis to determine when something significant has happened to them and that they require contact.
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