TV Azteca Invests in Vault Analytics to Enhance Evaluation of Pre-Released Content
Summary
LOS ANGELES, April 16, 2018 (Newswire.com) - Vault Analytics announced today a strategic investment and partnership with TV Azteca, one of the two largest producers of Spanish-language television programming in the world.We look forward to bolstering our current product offering for the global television and branded content markets,” said David Stiff, CEO of Vault Analytics.In 2017, TV Azteca announced its Visión 2020 , which aims to combine technology and content to evolve the company through the radical changes in the global entertainment industry.One element of this strategy was the Grupo Salinas launch of Dopamine, a production company focused on producing and licensing premium original content to global English and Spanish-speaking markets.The company provides measurement and predictive analytics products and solutions with an emphasis on machine learning based analysis of scripted and video content.