Trigger Marketing Goes Global
Summary
Henley-on-Thames, United Kingdom, July 18, 2009 --( In the last two weeks, Portrait execs have spoken on this subject across three continents to a combined audience of over 550 marketing professionals from global brands.Attendees across the three events included representatives from a mixture of industry sectors incorporating financial services, manufacturing, travel, utilities, retail and consulting.In Australia, Portraits General Manager Asia-Pacific, Chris Lowther, spoke within the seminar program at the ADMA Forum 2009, the flagship event of the Australian Direct Marketing Association at Sydney Conference & Exhibition Centre on 08-09 July.His presentation - Don’t Shoot Yourself in the Foot - Customers Now Have Trigger-Control - showed how events in a customer’s life are natural triggers for well-crafted, appropriate offers, as long as delivery is swift and relevant.At the Data Marketing Show in London, Neil Skilling from Portrait explained the four step process as the key to success: Getting analytical, getting automated, getting customer-centric and getting engaged.
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