Remington College Reduces Costs, Gains Greater Control Over Their Lead Generation with Sparkroom Lead Deliver
Summary
However the prospect of switching over all of our providers, implementing our complex business rules, and integrating with our various systems and partners was daunting – it really requires a solid solution from a vendor that can be supportive of our service level needs,” said Bob Lutz, Senior Vice President of Marketing for Remington College.“After speaking with some of Sparkroom’s other customers, I believe they have developed a methodology for rapid migration to their platform and that they will help my team come up to speed with minimal pain.” With Sparkroom’s secure, scalable, on-demand platform in place, Remington College will: - Gain access to a self-service platform that will enable them to proactively manage their lead vendors, allowing them to develop tighter relationships with key media partners ; - Increase conversion rates and lower acquisition costs through access to lead performance data that will enable them to optimize their spend against their strongest performing segments and eliminating waste in areas that are not yielding results; - Eliminate time-consuming and error-prone manual process steps through the application of custom business rules and integrated delivery of leads to their CRM system and third-party call centers.However the prospect of switching over all of our providers, implementing our complex business rules, and integrating with our various systems and partners was daunting – it really requires a solid solution from a vendor that can be supportive of our service level needs,” said Bob Lutz, Senior Vice President of Marketing for Remington College.“After speaking with some of Sparkroom’s other customers, I believe they have developed a methodology for rapid migration to their platform and that they will help my team come up to speed with minimal pain.”With Sparkroom’s secure, scalable, on-demand platform in place, Remington College will:- Gain access to a self-service platform that will enable them to proactively manage their lead vendors, allowing them to develop tighter relationships with key media partners ;- Increase conversion rates and lower acquisition costs through access to lead performance data that will enable them to optimize their spend against their strongest performing segments and eliminating waste in areas that are not yielding results;- Eliminate time-consuming and error-prone manual process steps through the application of custom business rules and integrated delivery of leads to their CRM system and third-party call centers.“We are thrilled to be working with Remington College, Bob Lutz and his team,” said Jamie McDonald, CEO of Sparkroom.For more information, visit www.sparkroom.com.About Remington CollegeRemington College is a common name used by all 20 campuses of a group of affiliated companies of privately-owned post-secondary educational institutions.