What is Adobe Experience Cloud? CRM platform overview
Summary
The Marketing Cloud uses targeted list generators, enhanced email campaign functions, operational reporting tools, unique profiles and more. • Adobe AudienceManager, a data management feature that helps users create unique audience profiles to identify their most valuable business segments and employ them across digital channels. In addition to its core functions, the platform also offers open APIs that enable it to be integrated with other enterprise or third-party systems. Through a joint partnership, users of Adobe Marketing Cloud and the Microsoft Dynamics CRM platform can use both together to align sales and marketing information, identify high-value audience segments, combine Web behavior data with order history and other customer-centric details to identify the customers sales lifecycle stage and deliver the proper content at the right time -- including via a websites landing page, a service follow-up email or as a mobile app alert). The latest version of Marketing Cloud is 15.7, and software updates are delivered to users automatically as soon as Adobe makes them available.