How Blackcart’s try-before-you-buy software is helping Mohala sell sunglasses
Summary
In addition to bringing more inclusivity to eyewear, Mohala has a mission to help fund education for girls in Bangladesh, Cambodia, India, Laos, Nepal, Sri Lanka, Tanzania, and Vietnam. Blackcart’s software gives retailers the ability to ship items to a customer’s home with free and easy returns of what they don’t want. Johnson’s team has monthly meetings with Blackcart to review results of the program, identify opportunities, and discuss any new features (e.g., more robust reporting tools were recently added to help with banking reconciliation). If a customer likes three different colors or styles, but isn’t sure which one is going to look best on them, it’s a safer way to shop.” Johnson’s advice to fashion and beauty retailers is that they should all have a TBYB component as part of their business model, regardless of their size. “Blackcart has been very willing to work with smaller startups.” Read next: More case studies by Jacqueline Dooley Johnson notes that it’s important to determine how the TBYB feature aligns with your offering.
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