7 Local Business Incentives to Offer Instead of Amazon Gift Cards

▤ Summary

Here are seven Amazon alternatives to suggest at your next marketing huddle: Experience has taught me that the one thing local business owners may appreciate more than any other incentive you can offer them is a little bit extra of your time. Generously helping small entrepreneurs power through a session of their most important FAQs also turns out to be a great way to forge new relationships based on meaningful conversations. When we refine these overwhelming statistics to a story about just one person, we can easily imagine a mother or father who has a good local business idea which they do not have the ease to pursue because the struggle to put food on the table is all-consuming. Offering a grocery gift card could be a very practical, inclusive, down-to-earth way to create that tiny bit of breathing room a small entrepreneur needs to take the next step in their business plan. If you feel that a gift card to a large, general marketplace is really the best fit for the audience you’re trying to attract, Etsy has historically been more in keeping with the small business ethic than Amazon.

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