Title Rewrites: 3 Patterns to Avoid — Whiteboard Friday
Summary
The new version, Google made a bunch of changes in the last 6 or 7 months, and the shortest answer is we dont like them. So I want to talk today a bit about what weve seen in the last six months, some new data that we collected, if things are different or the same, and some of the scenarios where maybe they dont seem that egregious, but Google is rewriting, and that we might want to avoid and that we might not expect to be a problem. Ive also pulled out what I called addition, and in this case thats where Google appends either your brand name or sometimes a location. Its long and its text heavy, but this is really just a reflection of the site architecture, going from brand to category to subcategory to product. So three scenarios here — keyword stuffing light, going a little too heavy on that marketing copy, and finally trying to stuff your entire site navigation into the title.
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