BlueOcean raises $15M to measure brand sentiment with AI
Summary
“BlueOcean’s platform is replicating subjective, human evaluations such as an ad’s simplicity or complexity, or its directness or subtlety,” McDougall explained. Only by first understanding what factors are going to be most relevant and actionable to brand marketers can our product deliver outputs that make a difference to them.” BlueOcean isn’t sharing its revenue numbers, but the startup claims to have grown greater than three times “continuously” since its founding in 2019. As for its customer base, it spans about 60 brands, including teams at Microsoft, Google, Bloomingdale’s, Panda Express, Cisco, Riot Games, and Juniper Networks. “By using real-time AI-sentiment algorithms that analyze hundreds of data sources, BlueOcean … delivers an unprecedented level of intelligence so that brands can immediately see new growth areas, track momentum, category shifts, and predict a competitor’s next move,” McDougall said. “BlueOcean provides the means for investors to understand competitive brands in the category that have a large footprint but declining customer satisfaction and select acquisition targets to offset operational challenges and form the basis for investment decisions, allowing faster identification and quantification of portfolio company choices.” To date, San Francisco, California-based Blue Ocean has raised $20 million, a combination of the series A and a $5 million seed round.