Jenzabar Acquires Spark451 to Fuel the Evolving Higher Education Market
Summary
The acquisition comes at a time when creative and modern enrollment strategies are critical for colleges facing declining student populations, shifting learner demographics, and other emerging challenges. The addition of Spark451’s renowned use of data and strategic marketing techniques, including analytics and predictive modeling, helps colleges build or rebuild their brands, which has proven to achieve far-reaching enrollment goals by attracting a new student demographic. Jenzabar welcomes the entire Spark451 staff and key members of the management team, including Founder and President Michael McGetrick and CEO Steve Kerge continuing in leadership roles. According to Maginn, Jenzabar and Spark451 share a powerful commitment to innovation and digital transformation in the higher education sector, guiding schools from traditional, paper-based methods to modern, agile, and digital-first approaches. “Spark451’s deep expertise and creativity in higher education marketing complement Jenzabar’s mission to help institutions build and achieve a long-term vision for success,” Maginn said.
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