Blu Digital Group Launches its AI-Driven Ad-Placement Detection Software for FAST and AVOD Video Platform Distribution
Summary
BluSpot harnesses the power of AI to take any video and automatically detect ad placement opportunities for Film/TV content intended to stream on advertising based platforms (FAST and AVOD) such as scene changes, silence, black frames and more. With advanced NLE (non-linear editing) controls, BluSpot also includes full video playback for QC review and has automatic delivery of finalized ad breaks in the target platform specification to any local or cloud destination. “Content distributors have had to update their monetization strategies to keep audiences engaged as the streaming media marketplace has evolved from pay-per-view to subscription and now to advertising funded models,” commented George Rausch, Chief Product Officer. We are harnessing the power of machine learning and AI, while putting a human-in-the-loop to ensure that ad breaks enhance the viewer experience, rather than hinder it.” BluSpot can be licensed as a standalone application, can integrate with other systems via API or be licensed with BluConductor, Blu’s project management and workflow management system for a full end-to-end digital media services solution. The company offers cloud-based solutions focused on automated content servicing and preparation and order management to video streaming platforms.