RFA campaign amplifies push for year-round E15
Summary
The ads encourage listeners to contact their lawmakers and the Biden administration to urge immediate action to allow for continued sales of E15. RFA’s multidimensional effort also includes digital ads in Morning Consult’s Washington and Energy newsletters, which are read daily by policymakers and influencers inside the Beltway. In addition, RFA has anchored a countdown to June 1 on its website home page, linking to the call to action and more information on the savings to consumers and the importance to energy security that year-round E15 provides. “As American families continue to struggle with high gas prices, there’s a simple solution that can immediately relieve their pain at the pump: increasing the availability of renewable fuels and allowing year-round sales of lower-cost E15,” said RFA President and CEO Geoff Cooper. Expanding the availability of renewable fuels like ethanol—and E15 in particular—is very popular among consumers who are concerned about high gas prices and energy insecurity, Cooper said.