Sitecore integrates CDP, marketing automation features from acquired platforms
Summary
Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever, headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. • Sitecore Send, the personalized email solution, has an improved user experience and functions in six additional languages, based on Moosend capabilities. • Building on Reflektion, Sitecore Discover has enhanced the appearance of its Commerce Engagement Console with an improved user experience and more control over merchandising. What were once essentially e-commerce plus CMS offerings are looking more and more like end-to-end marketing suites, and there are significant opportunities in this space as all kinds of verticals accept the reality of digital commerce. Steve Tzikakis, CEO of Sitecore, listed some of them for us: “Manufacturing, heavy assets, retail, healthcare—which is at the epicenter of everything that’s happening—banking.” He described it as “a tectonic shift in the market.”
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