Validity Acquires MailCharts to Power Ecommerce Marketing Campaigns
Summary
“It’s such a privilege to find another business that shares our passion for making today’s digital marketers more successful,” said Greg Kimball, SVP, Global Head of Email Solutions at Validity. MailCharts provides users with a curated and vetted index of brands to plan, report, and build out their next campaign or customer journey. By layering these capabilities onto Validity’s, users can determine whether competitors, other brands, and their own campaigns are having problems with sender reputation, deliverability, inbox placements, and clicks. “To put it simply, our mission is to be the foundation of campaign planning for email marketers,” said Tom Buchok, CEO and Co-Founder of MailCharts. Validity’s flagship products – DemandTools, BriteVerify, Everest, and GridBuddy Connect– are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder.
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