Mastercard Closes Acquisition of Dynamic Yield
Summary
Mastercard (NYSE: MA) has completed the acquisition of Dynamic Yield, a Tel Aviv, Israel- and New York City-based provider of a personalization platform and decision engine company. The acquisition will strengthen Mastercard’s suite of consumer engagement and loyalty services that help brands deliver more effective and trusted customer experiences across channels. Dynamic Yield provides a platform for more than 400 brands to deliver personalised consumer experiences through individualised product recommendations, offers, and content based on a range of factors, including past purchases, page views and customer affinity profile information. The company plans to further scale and integrate Dynamic Yield’s capabilities globally and across order channels. This acquisition also strengthens existing synergies across McDonald’s digital engagement experiences powered by Mastercard’s merchant loyalty platform SessionM and Test & Learn software.