Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition
Summary
Dynamic Yield—a state-of-the-art personalization platform and decision engine company—strengthens Mastercard’s suite of consumer engagement and loyalty services that help brands deliver more effective and trusted customer experiences across channels. Today, our services go well beyond that, as we’ve innovated in brand loyalty, marketing, analytics, and consulting, and other areas, to help our customers grow their businesses, engage their consumers and make smarter decisions with better outcomes across the enterprise. With teams in Tel Aviv, New York City and around the world, Dynamic Yield helps more than 400 brands deliver personalized consumer experiences through individualized product recommendations, offers, and content based on a range of factors, including past purchases, page views and customer affinity profile information. The acquisition also strengthens unique and existing synergies across McDonald’s digital engagement experiences powered by Mastercard’s merchant loyalty platform SessionM and Test & Learn software. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.