“Our social impact goes beyond the environment to support positive health and wellbeing”: Interview with Caroline Seton, Co-Founder and Head of Growth at HumanForest
Summary
On a mission to provide affordable mobility services to all while reducing air pollution, HumanForest is a UK-based startup that in 2021 launched its new fleet of truly green, fun and safe electric bikes in London, and has since partnered with Deliveroo. Built with sustainability at its core, using innovative technology to improve battery life and reduce waste, the rental e-bikes provided by HumanForest are probably one of the most cost-effective micro-mobility solutions on the market. By taking cost out of the equation, our business model frees up consumers to modify their habits and choose a transport option that is more sustainable and efficient. After 20 to 30 minutes, other mood-lifting chemicals like endorphins and cannabinoids kick in as the exercise increases the supply of oxygen to the brain, boosting the release of these “happy hormones’. “It is really case closed,” Mark Lynas, a visiting fellow at Cornell University said, adding: “There is nobody of significance in the scientific community who doubts human-caused climate change.” Now, efforts must pivot to show people how they can help.