Apple releases new device management software as part of subscription push
Summary
Apple on Thursday released a new program for businesses to set up, manage and install software on worker iPhones, iPads and Macs. It allows a boss or a system administrator to install corporate apps, set passcode policies, track or shut down a lost phone or laptop and provide access to cloud storage. Apple is continuing to offer more services that include a recurring billing subscription as it shifts away from a reliance on devices. Services are a focus for Apple investors, who value the stability and predictability of recurring revenue, preferring it to the seasonality of hardware sales. Apples services business grew 27% in 2021 to $68.4 billion as the company introduced subscriptions like Fitness+, which gives users access to a library of video workouts.