On-demand laundry service Sudshare raises $10 million in bid to have gig workers clean other people's clothes from their homes
Summary
Sudshare, a Minneapolis startup thats been operating for three years, announced Wednesday its raised $10 million to build out its gig-worker-powered laundry service. Among investors in the companys seed round is Headline, a VC firm that has backed several two-sided marketplace businesses including GoPuff. As Uber and Lyft took off around 2013 and beyond, scores of startups tried to marry its model of matching gig workers who could provide a service on demand. The expansion has been largely through word of mouth, according to Fertel, although a cursory look online shows that Sudshare is certainly running Google search campaigns. "Instead of being one driver, one car, one ride, this could be a Sudster picking up several loads of laundry and having a couple of machines in their garage," said Nicole Farb, a partner at Headline who lead the firms investment in Sudshare.