Swedish startup My Telescope secures €2.5 million for its market intelligence software
Summary
It basically means that the whole industry pumps money into a black hole and waits months to find out the results. My Telescope helps the marketing industry to prove the impact much faster through almost real-time analytics, reporting and dashboards on the Share of Search data – and that marketing investments generate business-critical impacts.” The Stockholm-based startup, which was founded in 2018, has now raised €3.1 million and is already trusted by customers across different industries, including FMCG, consumer goods, heavy industry, defence, automotive, and charity – showing real promise for the future of the company. Data taken from the media, social listening, forums, and product reviews can be used to gain deeper insights into the underlying intentions behind the search activity. Through this deep data analysis, My Telescope is able to provide more actionable recommendations for future marketing investments. With the help of our investors, we are excited to go to the USA, THE original home of brand building, and unleash the potential that lies in Share of Search data to help make decisions that maximize sales and margin impact.” Sami Ahvenniemi, Partner at Vendep Capital added: “We are living in the time of data-driven tactical marketing that’s based on accurate, measurable, and comparable metrics.
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