5 Pieces of Powerful Content to Re-Engage Your Existing Candidates
Summary
Sharing up-to-date statistics on the average salary in their niche, or the number of companies in their sector now offering extra benefits is the kind of attention-grabbing content that’ll warm them up to the idea of moving. Using a free design tool, create a graphic or graph will help make the insights jump out of the page and catch a candidates eye. You could take it a step further and add in a client testimonial, or a simple list of the benefits (wage increase or promotion) you secured for the happy candidate in question. • Ask a candidate to film their success story – Storytelling is powerful because it creates memories and engages human emotion. The recruitment process is an emotional rollercoaster for candidates: When they find the perfect role, they experience joy but they can just as easily feel disappointment if they don’t get a job offer.
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