E La Carte Raises $4M From Groupon Co-Founders To Bring Tablets To Restaurant Tables –

Funding Rounds

Summary

The 7-inch tablet includes a digital menu that lets you sift through the restaurant’s food and drink selection via photos and detailed descriptions using a touch-screen interface. Once you click ‘order’ on the tablet, your selections will wirelessly sent to the kitchen (E la Carte integrates with the major POS systems) — and it will even give you an estimate on how long you’ll have to wait for your food. Founder Rajat Suri tells us that since the launch in April, E La Carte has signed up close to 100 eateries with a waiting list of another 150. Early E la Carte-installed restaurants have enjoyed a sales increase of nearly 12 percent with national chain customers like Pizzeria Venti and Umami Burger already on board. Suri says that E la Carte isn’t aiming to replace the waiter but simple make the whole experience more efficient and to fill in the gaps in tableside service at a restaurant.

$ Funding

$
Amount $4.0M Total raised
Date August 30, 2011 Announcement date
Investors Citydeal, MarketWatch Lead investors
Company http://www.presto.com Funded company

Classifications

industries
Entertainment
applications
E-Commerce EDI Software

AskAI Classifications

Labels
SaaS AI Software Restaurant Technology

Linked Companies

Presto
$10M to $25M