E La Carte Raises $4M From Groupon Co-Founders To Bring Tablets To Restaurant Tables –
Summary
The 7-inch tablet includes a digital menu that lets you sift through the restaurant’s food and drink selection via photos and detailed descriptions using a touch-screen interface. Once you click ‘order’ on the tablet, your selections will wirelessly sent to the kitchen (E la Carte integrates with the major POS systems) — and it will even give you an estimate on how long you’ll have to wait for your food. Founder Rajat Suri tells us that since the launch in April, E La Carte has signed up close to 100 eateries with a waiting list of another 150. Early E la Carte-installed restaurants have enjoyed a sales increase of nearly 12 percent with national chain customers like Pizzeria Venti and Umami Burger already on board. Suri says that E la Carte isn’t aiming to replace the waiter but simple make the whole experience more efficient and to fill in the gaps in tableside service at a restaurant.