Scarlett Johansson to Launch Skincare Brand, with Funding from The Najafi Companies
Summary
Johansson, a globally recognized actor with deep experience as an ambassador for luxury cosmetics companies, began her exploration of the beauty industry several years ago, educating herself on the market, formulations, and brand identity. Other recent roles include Avengers: Infinity War, Lucy, Under the Skin, Ghost in the Shell, Isle of Dogs and Her, which earned her a Best Actress award at the Rome Film Festival. Her first foray into entrepreneurship was as Founder and CEO of SwearBy, a digital platform focused on word-of-mouth product recommendations, which was acquired by media powerhouse Meredith Corporation in January 2020. Her knowledge of ecommerce, marketing and brand strategy was built through a career of leadership roles at companies including the beauty division of Victorias Secret, Juicy Couture, and NYDJ. Kate holds three degrees: an MBA from Columbia Business School, an MPS from the Fashion Institute of Technology concentrating in Beauty Marketing and Management, and an AB from Colgate University.