Boosted Chews chosen to participate in gBETA early-stage accelerator program this fall
Summary
Boosted Chews, a student startup creating bite-sized caffeinated snacks, has been chosen to participate in an early-stage accelerator program this fall. This program, gBETA, is a seven-week experience in which companies learn how to refine their business models, meet with mentors and eventually, pitch to investors, according to their website. Boosted Chews, founded by Kit Chow and Aditya Parihar, two UW-Madison students, is one of the five startups participating in the Madison Fall 2020 cohort. The program will culminate in November, where Boosted Chews will spend a week pitching to investors in the hopes of acquiring their first round of funding. “Eventually down the line, we’re also looking at expanding into a wider functional confectionary brand.” While they plan to keep the recipe consistent, they have been toying with new flavor ideas to go along with the already existent original, mint, hazelnut and mocha.