Microsoft (MSFT) Ads in Windows Could Drive Product Adoption

▤ Summary

However, a chance discovery of an advertisement on the latest Windows 11 testing may suggest a new wrinkle in the software giants OS environment. The action was supposed to improve user experience on Windows 10 by integrating Microsofts cloud offering. Ads to Address Lackluster performance of Skype and Teams, Lagging Cloud Product As remote work and virtual meetings spiked in 2020 and 2021, Microsofts existing products Skype and Teams fell behind and were unable to match up to the video conferencing features of Zoom Video Communications, Inc. (ZM), collaborative features of Slack, and the ease of use of Alphabet Inc.s (GOOGL) Google Meet. However, Windows is nearly ubiquitous, and as the most popular operating system by a wide margin and as the "go to" OS for those who do not like iOS, it can have incredible influence on future consumer behavior. With ads flashing on the trusty file explorer, users may adopt or convert to other Microsoft products, especially those that integrate on its cloud, before the companys competitors such as Dropbox, Inc. (DBX) and even Alphabet get their foot in through the door.

▦ Linked Companies

Microsoft

$1B+