WeAre8 Media secures £11.38 million Series B investment led by Channel 4 Ventures and Centerstone Capital
Summary
08:00, 7 March, London, United Kingdom: Channel 4 and Centerstone Capital have made a significant investment in hate-free social app WeAre8 as part of a $15m series B funding round, supporting the platform’s ambition to transform digital advertising. 55% of every pound advertisers spend on WeAre8 is shared directly with people and charities, with another 5% going to a creator fund to fuel micro shows, collaborations and monthly challenges on the 8Stage – a hate-free evolution of the social feed. WeAre8 will launch its first TV advertising campaign in the UK across Channel 4’s platform portfolio including its streaming service All 4 in Q2 2022 to drive significant brand awareness and reach across its young audience. The ad campaign will feature high profile brand ambassadors including Rio Ferdinand and will highlight the impact that is possible on WeAre8 as people unite in support of the planet. WeAre8 has launched a hate-free, ad-free social feed where verified creators will showcase exclusive content around monthly themes such as “Our Precious Planet”, “Mental Health”, and “International Women’s Day”.