Trucking fleets can use tech in driver recruitment, retention
Summary
On the careers page of FirstFleet’s website, the Tennessee trucking company shares a video explaining its core values with the acronym SERVE. The final E in the acronym stands for “embrace change as a reality of progress.” “One of the big key factors that puts us as an industry leader, I believe, is our technology,” Perry Glancy, regional operations manager, says in the video. “Lord knows when it comes to recruiting, everybody talks about the rate per mile and general benefits, but ‘we care, and we want to give you tools to make life a little bit easier’ seems to get lost sometimes in that message,” said Chris Oliver, chief marketing officer at Trucker Path. Of course, drivers are on limited clocks, so minutes add up, and it reduces the hours they can drive when they have to wait for either load information or response to questions and things like that.” Stemple said nobody wants to sit in a cold truck in Michigan staring at a box, waiting for a message, and RELAY helps decrease that downtime and increase retention in the process by relieving some of the frustration. “Those are the spaces that I would love to see technology continue to evolve is how to give drivers back those precious 15-minute segments of their time that collectively, over a 14-hour workday, amount to significant quality-of-life differences,” Henderson said.