Sustainable ad platform WeAre8 gets €13.5 million to transform digital advertising for good
Summary
Digital advertising has somewhat of a bad rep. Tech giants around the world have become trillion-dollar companies by selling our precious time and serving millions of ads to us every day – it’s created vast unimaginable profits for the hands of a few, whilst having questionable purpose-led credentials. The startup is led by serial tech entrepreneur Sue Fennessy and has been in stealth mode with a team of 52 employees, developing its technology for a full global launch, which is now imminent in the UK. Sue Fennessy, Founder and CEO of WeAre8 said: “People across the UK and the world are under more economic pressure than ever before and the WeAre8 technology brings money and power back to individuals in a transformational way all while uniting them to help solve the world’s biggest issues.” WeAre8 inspires people with exclusive content around themes such as “Our Precious Planet”, “Mental Health”, and “International Women’s Day”, and, every time a user watches an ad they are paid and donations are made to charity. 55% of every pound advertisers spend on WeAre8 is shared directly with people and charities, with another 5% going to a creator fund to fuel micro shows, collaborations and monthly challenges on the 8Stage – a hate-free evolution of the social feed. WeAre8’s platform is unique in that it creates great commercial value for both consumers and brands while aligning them to make a difference to the planet and social purpose initiatives.
Funding
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