GrubMarket Expands Further Into Arizona and Texas through the Acquisition of SunFed
Summary
SunFed currently operates in Arizona and Texas, is one of the top importers of squash into the U.S., and has a strong reputation for being an industry leader in both technology adoption as well as food safety practices. In addition, SunFed has adopted other sustainability initiatives like using modified atmosphere and humidity packaging to extend shelf life, launching organic-certified growing programs, and introducing their "Almost Famous" brand that repurposes and resells cosmetically imperfect produce to reduce food waste. We are thrilled to learn that GrubMarket shares this same goal and has built out such a well-integrated and much-needed eCommerce and technology-enabled platform to bring fresh food to so many important customers across the country. This acquisition enables GrubMarket to further strengthen our presence in key markets like Texas and Arizona, while solidifying our position in the food supply chain industry as a technology-enabler. As a part of GrubMarkets portfolio, SunFed will now utilize GrubMarkets innovative and proprietary WholesaleWare software suite, the companys software-as-a-service platform that provides food industry wholesalers and distributors with seamless financial management, easy-to-use sales and online ordering features, precise inventory management, lot traceability and tracking, grower accounting, and automated routing and logistics tools.