Fitness App wOS Raises US$1.2 million in Its First Round of Investment
Summary
It recently announced that it raised US$1.2 million in a round led by Noemis Ventures, a New York fund, and with the participation of Y Combinator. With this capital, wOS wants to develop new technologies focused on offering more personalized services based on their users’ preferences. The company offers new classes and live trainings every week; and it has two different business models: subscription and freemium. wOS was founded in 2021 by Eduardo Mussali (CEO) together with Andie Illanes (COO) and Iddar Olivares (CTO). In addition to realizing that there is a great need in the region to adopt new habits that counteract physical inactivity and mitigate chronic health problems; the three founders created wOS at a time when, due to restrictions caused by the Covid-19 pandemic, users were already more receptive to training through a screen at home.