Liverpool company smashes £5m fundraising target
Summary
Happy Drinks Co, whose products are sold by the likes of Lidl, M&S and Waitrose, has so far secured almost £6m from 637 investors on Seedrs, an online investment platform. The company was founded by 2017 by CEO Ian Minton and Steve Wilkinson and has a global partnership with the official Emoji brand, BusinessLive reports. The Liverpool-based firm, which used to be called Skinny Drinks Group, has put an 11% stake in the business up for sale to investors. In a statement on its Seedrs page, the company said: "We will continue to invest in the marketing mix of our brand house as we aim to push shareholder value. We have invested in a new state of the art fully automated canning and bottling facility with an array of market leading filling and packaging machines.