Aument wants to power your next marketing message –
Summary
CEO Emilio Di Marco met his co-founders, Alan Helouani, Sacha Landesmann and Mario Leon Rojas, in Latin America while leading marketing efforts for WeWork. They founded the company in November 2021 and launched the product in February, which is using data science and automation marketing to help e-commerce stories, currently selling via Shopify, to acquire and retain more customers. We’ve been following other companies making a similar journey, most recently Disco and Varos, which are also developing tools that aim to keep customer acquisition costs down. That definitely can mean a lot for the more than 8 million online stores that Di Marco estimates are live around the world, and selling through marketplaces, including Shopify, WooCommerce and Magento. Where Di Marco says Aument is different is in its ability to reduce time between the first and second purchase, while also activating customers at risk of not coming back.
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