MikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic
Summary
Released as one of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic today, and households without children are the biggest group buying groceries online. “From ad engagement to retailer checkout to last-mile delivery, grocery brands need to gather and make sense of consumer preference data to tailor a shopping experience for consumers regardless of where they are engaging.” • Data from the MikMak Shopping Index shows that while Facebook and Instagram remain one of the staple channels for grocery eCommerce, driving 25 percent of online shopping traffic, Google ads follow close behind with 21.3 percent. Report methodologies: The report findings are based on data gathered from 8/31/2021 to 1/31/2022 from The MikMak Shopping Index, a collection of key eCommerce KPIs collected across hundreds of brands and over 250 channels and over 2000 retailer integrations on the MikMak Platform to understand consumer online shopping behavior. About MikMak: MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers online behavior, determine the best use of marketing dollars, and drive online sales. The MikMak Commerce product enables brands to create shopping experiences connected to 1500+ online retailers and streamline the path-to-purchase from any media, ad, or website.
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