Aki Technologies Launches Division to Focus on Travel and Tourism
Summary
Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, has tapped Vivian “Teddi” Mur as Director of Travel and Tourism to expand this growing segment and lead its newly-created vertical division. Aki’s scalable precision among brand, agency and retail clients in the travel and tourism sector are achieved through its unique moment-based approach. It could then dynamically adjust the same base creative to promote the resort’s open bar, exceptional reefs or fast WiFi relative to other moment signals, like region, time of day and device type. With four personalization patents, Aki’s award-winning technology dynamically tailors ads in the moment based on region, weather, buying preferences, and other historical and present factors. To learn how Aki’s personalized mobile, CTV, desktop and DOOH campaigns can help you reach your marketing goals, visit http://www.a.ki.